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Cooperative Online Native Advertisement: a Game Theoretical Scheme Leveraging on Popularity Dynamics

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DISCO
TitleCooperative Online Native Advertisement: a Game Theoretical Scheme Leveraging on Popularity Dynamics
Publication TypeConference Paper
Year of Publication2014
AuthorsMaggi, L., and F. De Pellegrini
Conference NameINFOCOM Workshop on Dynamic SOcial Networks (DySON)