The research activities of the iNSPIRE area have led to the spin off of the U-Hopper company.
U-Hopper is a recently established company operating in the mobile advertising industry. Using state-of-the-art behavioral and micro targeting features, the U-Hopper mobile advertising platform maximizes the effectiveness of marketing campaigns while fully respecting the end-user privacy. The U-Hopper platform allows advertisers to get-to-know end users before advertising to them. This enables an unprecedented level of personalization of marketing campaigns and allows agencies to optimally configure marketing campaigns in order to best reach their campaign objectives. The company was officially formed in September 2010 and was able to close its first commercial contract in December 2010. U-Hopper exploits the latest results of BIONETS, a European Integrated Project (IP) coordinated by CREATE-NET and ended in March 2010.
The iNSPIRE team values collaboration with industry at both the local and international level. We have developed a number of innovative software tools for ISPs and telecom operators, built upon our advanced algorithms and solutions.
Check out some examples of collaboration with industry on the OUTSMART and TI-SENTO projects.